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December 16, 2017
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A Joseph Business Model

Sam Caster • Social Entrepreneurship
The secular business world actually has created its own name for this type of world-changing model. It's called, social entrepreneurship, and according to Harvard Business Review, it will become the most powerful, profitable, and purposeful business strategy of the 21st century. Social entrepreneurship combines the innovative technology and cash flow of a for-profit entity with the heart and mission of the not-for-profit industry to provide a new model for sustainable change to the world's biggest problems. Social entrepreneurship has become the most sought after curriculum in business schools worldwide as an entire generation of young people are demanding new business strategies for making their life's work account for more than just making money.

  In, The Seven Mountain Mantle, author Johnny Enlow writes, "The mountain of economy or business seems to be one of the likeliest arenas for a Joseph to show up. We have almost infinite ways in which we can go after God's hidden treasures on this mountain...The first mark of a Joseph business is that it is uniquely meeting a need."

In The Seven Mountain Prophecy, Enlow lays out the "action strategy" for taking the mountain of economy/wealth. He states, "The action strategy is an all-points penetration of everything currently at the top of this mountain...Josephs will be called up in many nations to oversee their extreme makeovers."

The secular business world actually has created its own name for this type of world-changing model. It's called, social entrepreneurship, and according to Harvard Business Review, it will become the most powerful, profitable, and purposeful business strategy of the 21st century. Social entrepreneurship combines the innovative technology and cash flow of a for-profit entity with the heart and mission of the not-for-profit industry to provide a new model for sustainable change to the world's biggest problems. Social entrepreneurship has become the most sought after curriculum in business schools worldwide as an entire generation of young people are demanding new business strategies for making their life's work account for more than just making money.

The four success keys to social entrepreneurship are:

1. Take on a global problem.

2. Create an innovative new solution to that problem.

3. Tap into the passion that people worldwide have for your mission. (It takes a "people" movement to challenge status quo.)

4. You must find new ways to compensate those who are willing to champion your cause.

In the award-winning book, The End of Charity, Australian author Nic Frances describes how in our new global economy, the charity model will struggle to remain sustainable. "Charity is sadly the spare cash, and leftovers are not going to solve the world's problems." His solution? Social enterprise. "A true social entrepreneur locates the interface between a social goal and building a consumer base for the product or service that delivers that goal." He goes on to say, "What I have come to realize is that we only overcome our problems by ensuring that all citizens get a chance to participate in the change, and using the market is the best way to do this." Speaking for the not-for-profit industry he states, "We have to let go of our old, safe, comfortable boundaries and well-rehearsed rhetoric...We will need to challenge our long held beliefs to make real changes."

Purchasing a product that directly supports a cause, i.e. Tom's Shoes, is a way for people to participate in social change, but the most dynamic strategy for penetrating the global consumer market is a model that can financially reward those consumers who feel passionate about that cause, to become a vital part of your marketing strategy. This is imperative when your innovative new product challenges status quo, because the standard retail model is not designed to re-educate its consumer base.

The only distribution model that provides that opportunity is the direct sales/network marketing model.

For all the abuse and manipulation that get-rich-quick schemes have perpetrated through this model, it remains the best strategy for financially rewarding its consumer base for participating in the marketing of its product. When done right, it has provided literally hundreds of millions of people, worldwide, with a home-based business opportunity to earn part-time or full-time income. It has almost single-handedly introduced free enterprise to the world's most impoverished nations.

The distribution model of network marketing was tailor-made for social entrepreneurship.

It provides the best platform for educating consumers on the challenges of status quo and the benefits of innovative new technologies. Technologies designed to solve global problems.

It provides a fresh new financial opportunity for those who are passionate about making a difference in the world.

It provides the ability for not-for-profit organizations to tap into the market place for new sources of sustainable income through an alignment of missions.

Its business revenues can create a sustainable source of funding for meeting the needs of the world's most vulnerable (Donation through consumption).

And it can do all this within a culture of giving, not taking.

Enlow states that in a Joseph company, "wealth is the byproduct (of succeeding in your mission) not the goal." For believers he recommends, "Discover an area of your primary passion that goes beyond making money. Making money as a primary passion is clear evidence of a stronghold of mammon." He warns, however, that, "Christians will in fact continue to be a part of the problem if they don't understand the Kingdom of God and its relentless advance on planet Earth." Solving the world's biggest problems through the marketplace will facilitate tremendous transfers of wealth. If the church rejects the marketplace and its profit making capacity, it will miss the financial blessing of those Joseph companies.
 
So how will you know a true Joseph opportunity when it comes? Through prayer and discernment, God will no doubt provide that answer.
 
Sam Caster is founder of Mannatech, a global nutrition company. His company models social entrepreneurship by giving nutritional supplements free for every product sold to fight malnutrition in children.To learn more visit www.marketplaceleaders.org/health
 

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